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Geneva, Switzerland: Head of Social Media - IOM
Job Vacancy: Head of Social Media - IOM |
Location: Geneva, Switzerland |
Closing Date: 24th October 2024 |
Core Functions / Responsibilities: Social Media Strategy and Management 1. Develop and implement a global social media strategy that reflects the Organization's mission, values, and strategic priorities. 2. Manage the Organization’s presence on major social media platforms (e.g., Twitter, Facebook, Instagram, LinkedIn), ensuring a cohesive voice and brand identity. 3. Collaborate with regional and country offices to create tailored social media campaigns that reflect local priorities while maintaining alignment with global objectives and key strategic priorities. 4. Ensure that social media efforts are data-driven, with regular reporting on metrics such as engagement, reach, and audience growth. Content Creation and Dissemination 5. Oversee the development and dissemination of high-quality content across social media platforms, including posts, images, videos, and infographics. 6. Coordinate with relevant departments to ensure timely and accurate sharing of information related to the Organization’s activities, events, and key announcements. 7. Ensure the production of engaging, accessible, and inclusive content that resonates with diverse audiences, including specific outreach to underserved communities. 8. Manage the use of multimedia tools to enhance storytelling and raise awareness of the Organization's work, including campaigns, events, and initiatives. Social Media Monitoring and Engagement 9. Monitor trends, public sentiment, and conversations about the Organization and its areas of focus on social media. 10. Develop a proactive engagement strategy that responds to followers, partners, and other stakeholders, fostering positive interactions and dialogues. 11. Manage reputational risks by responding to critical comments and escalating sensitive issues as necessary to the Director of Media and Communications. 12. Stay up-to-date with emerging social media trends and platforms to keep the Organization’s social media presence innovative and relevant. |
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